Local residents are seen at a Li Ning sprotswear store in Nanjing, east Chinas Jiangsu Province, July 25, 2010. In what could be its biggest get yet, Chinas leading sportswear brand, Li Ning, signed NBA rookie Evan Turner to an endorsement deal Monday (August 24, 2010). Turner, the 2010 NCAA National Player of the Year, was selected second overall in the draft by the Philadelphia 76ers. Li Ning already has bigger NBA names in Shaquille ONeal and Baron Davis, but both were signed when they were well past their prime. USA Diving has also inked a contract with Li Ning, making it the teams official apparel sponsor through 2012. The brands other non-Chinese national team sponsorships include Spain and Argentinas basketball teams, and USA Table Tennis.(Imaginechina via AP Images)