Amazon.com founder and CEO Jeff Bezos holds a copy of "Fluid Concepts and Creative Analogies" by Douglas Hofstadter -- the first book sold on-line by Amazon.com -- as he stands Friday, June 17, 2005 at the company's headquarters in Seattle next to a table that shows only a small sampling of non-book items currently available on Amazon.com including boxing gloves, a heart defibrillator, kitchen and electronics equipment, and clothing items. Amazon.com launched on the web ten years ago on July 16th, 1995. (AP Photo/Ted S. Warren)

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