FILE - In this Dec. 3, 2013 file photo, Hampton Creek Foods CEO Josh Tetrick holds a species of yellow pea used to make Just Mayo, a plant-based mayonnaise, in San Francisco. The American Egg Board, which is responsible for the “Incredible, Edible Egg” slogan, waged a campaign to counter the rising popularity of Hampton Creek’s eggless Just Mayo spread, and even tried to stop it from being sold at Whole Foods, according to documents provided to The Associated Press. (AP Photo/Eric Risberg, File)

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